There can be many reasons for a business model to adopt a mobile application, but some of the generalized reasons showing the logical importance of mobile application development are as following:
1) The World has gone mobile:
There is no denying that the world has gone mobile and there is no turning back.
According to world statistics, the number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from e-Marketer. Consumers are using their smartphones to search almost everything under the sky. The mobile applications unlike traditional websites thrive as an intuitive purchasing and browsing alternative making the mobile app presence inevitable for the business to grow.
2) Visible to Customers all the time:
An average individual spends more than two hours daily surfing apps on his mobile with respect to the fact that, only a handful of applications make up the bulk of this total usage but the presence over the device is a future lead, as the human brain doesn't keep things unnoticed.
3) Create a Direct Marketing Channel
Through the mobile app you can reach your customers directly, all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you get even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
4) Build Brand and Recognition
A mobile app can greatly contribute to your brand awareness. A mobile app is like a blank billboard sign you can use it to market your content in the manner you want.. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.
5) It Can Be a Social Platform
With the rise of people's obsession with social media. Integrating social features such as comments, likes, in-app messaging and so forth in your app can help your business improve its social standing. This can be, users are able to review, share or discuss products or developing a customer community.
6) Better Service and Sales
Mobile app changing the way people buy and sell products and services. It has also changed the way customers view and an ways to analyze a product before purchasing.Mobile apps are perfect for service and support.
7) Real-Time Rich Data Capture
Mobile apps make it easy to capture information about customer preferences and actions on your app. This information can be used to deliver personalized content that is relevant to the individual consumer as well as for making decisions on how to improve your app based on consumer behavior.
8) Mobile Apps Are Very Convenient For Customers
Apps are usually designed with primary focus on usability. In fact, apps were for the most part designed to offer the next level of usability.The professionalism you show in the design will reflect building trust and recognition in your targeted audience through your app.
9) Stand Out From the Competition
You can gain a competitive advantage by developing an app first time for the industry, or designing an app that meets the need gap present in the market or you can win over the competition by giving an ultimate UI-UX via your mobile application.
Mobile apps flexible accessibility is one of the major reasons of its popular use. you can access a mobile app 24*7 on your device from any corner of the world.
11) Increase Customer Engagement
The customers can be kept engaged via mobile app via various means like: Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Or having an innovative & attractive animation can keep the customer coming to your app again and again.