Gone are the days when cross-platform application development was considered plan B for those who couldn’t afford native apps. Today, it’s a feasible strategy to reduce both time to market and costs while building great mobile products that look and feel truly native.

“User experience” is a broad term that gets bandied around at meetings and swapped with “user interface” as if the two are the same—they’re not. UX has a huge impact on what web designers do. You can create the best design in the world, but it won’t succeed if it’s not usable. And it won’t be usable unless you know a little UX strategy.