Today, mobile apps with user-friendly interfaces run successfully in the market. You need to develop a unique mobile app with creative features. The onboarding process is one of the most crucial factors of any mobile app.
The factor of user onboarding helps to know the app better with its features and benefits. It also helps to build a long relationship between the app and users. The onboarding process is necessary for the growth and success of a business.
This blog discusses why user onboarding is important and the methods to create an effective onboarding experience. We will also talk about the user feedback and the mistakes to avoid on user onboarding and much more.
What is the User Onboarding process?
The process of user onboarding is important in the development of creating a mobile app. Before discussing the process in detail with its benefits, we must understand the term user onboarding. The term user onboarding is the method to teach the functions of your mobile app to the users. This process helps the users to know how the app works with its functions, features, and benefits.
The user onboarding process begins when a user downloads the app and installs it on the smartphone. This process will continue until the users are well-versed in the main functions of the app while using it.
Every mobile app is different and has a different level of complexity from other apps. The main goal of this process is to give a better user experience and help the users to provide what they want. User onboarding helps users to get better results with minimum effort.
What are the different goals of user onboarding?
The user onboarding process helps the users to use the mobile apps efficiently. This process helps to gain confidence while using the different features of the mobile app. Once the users are confident in using the mobile app, they will use it again in the future.
Some of the major goals of the onboarding process are listed as under:
- To guide users on the benefits and features of a mobile app.
- To build brand loyalty among the users and retain users by providing a rich user experience.
- To show the app’s value to the users
- To improve user engagement by giving the best experience.
- To reduce the learning curve for the new mobile users
- To encourage new users to complete the signup process and create a profile or account
Different mobile apps have different goals according to the type of mobile app and business model. Some apps ask to complete an action to get the features of the apps.
Why is user onboarding important for a good mobile app?
The process of user onboarding is important for the success of a mobile app. A robust onboarding process will give better user engagement and higher customer satisfaction. It also helps to get higher retention rates. If the onboarding process is bad, the users will leave the mobile app for the first time.
User onboarding gives the idea of how the app will work in the future. It also gives an idea to the users about the user experience they will gain by using the mobile app. If you want more users to download your mobile app on their mobile phones, give the best user onboarding process. It will help to build customer loyalty and long-term relationship with the users.
In addition, a good user onboarding process will help to get more user referrals. It will increase the user base for the mobile app and increase its success as well.
Methods of user onboarding
Now, we will discuss the best methods of giving an excellent user onboarding experience to the users. Read below to know the best methods of user onboarding process while developing a mobile app:
1. Easy sign-up process
A simple sign-up process is necessary for good user onboarding. You can simplify the sign-up process by enabling users to complete the process through social media accounts and a simple verification procedure.
2. Use progressive onboarding
The practice of progressive onboarding is to introduce features of the apps to the users. This practice will help the users to find more features in an app while navigating it.
3. Personalized experience for the users
One of the best methods is to give a personalized experience to the users by giving the content that the users want according to their location and preferences.
3. Give a good app tour
The next practice is to provide a good app tour to the users. You can add images, short videos, and animation to show the major features of the app. At the same time, you must also provide an option to skip the tour and find the features of the app.
Methods to measure the success of the user onboarding process
It is important to measure the success of the user onboarding process by following the below practices:
- Take user feedback through in-app surveys and reviews
- Using tools to measure the success of the onboarding process with factors like retention rate and activation rate.
- Monitoring the key performance indicators by setting up a target and improving the process.
Mistakes to avoid in creating a user onboarding process
Creating a good user onboarding process is not an easy task. It involves many things and tasks. If you want an effective user onboarding process, avoid some mistakes such as:
- Do not add too many details and information in the onboarding process as it will confuse the users.
- Consider the user feedback even if it is negative as it will help to improve the overall user onboarding process.
- Do not avoid giving a personalized experience to the users. Without a personalized experience, the users might leave the app for the first time.
Final words
A good user onboarding process is necessary for a successful mobile app. If you want the best onboarding process for your mobile app, get in touch with Mypcot Infotech. We have a team of excellent app developers to help in developing a robust mobile app and also assist with the entire process of user onboarding.