India is one of the fastest growing mobile internet markets in the world with 120 million online shoppers in 2018 that is expected to rise to 200 million by 2025. (ibef.org)
Indian e-commerce sector is expected to grow 1,200% by 2026 and Indian online grocery market is estimated to exceed sales of about Rs 22,500 crore (US$ 3.19 billion) in 2020 (ibef.org). Over 19 billion mobile apps were downloaded in India in 2019. (statista.com)
These are not mere statistics these numbers showcase the huge opportunities that lie ahead of the businesses, however big or small. We have repeatedly laid emphasis on the importance of having a mobile app for all businesses.
Today, mobile apps are an important tool to establish one’s brand, to contribute to sales, to help in personalized customer communication and make customer service effective and simple. They are the go- to tool in this decade as websites used to be earlier. All your online presence can help you get new customers, but your friendly apps will help you retain your customers. And it is always less costly to retain a customer than gain one. Mobile apps are an even more important tool for smaller businesses as they have limited marketing budgets
But having an app just for the sake of it will not help businesses reach their goals. Before a business decides to have an app like any other business decision, it needs to define a purpose, ‘The Why’ for having an app. For which part of business are they going to use the app for:
Ø for building brand and increasing sales or
Ø for increasing engagement through personalized customer communication or
Ø for customer service or
Ø for important data gathering or
Ø for providing everything at one place for customer (browsing, ordering, payment, return, query resolution etc.) and for the business (data analysis)
Once ‘The Why’ defined, they need to focus on the ‘The What’, the key features that they would like to have in their app:
For End-Users:
Ø User-friendly design and interface (UI & UX)
Ø Convenient In-app payment facility for smooth customer experience
Ø Better search facility etc.
For Businesses:
Ø Continuous communication through push notifications to build loyalty
Ø Convenient data analysis for business through geo-location tracking, usage tracking, preference tracking etc. to be able to provide better service
While getting the mobile app developed and launched, they should keep the following in mind:
Ø get it developed through companies that are good in cross platform technologies (i.e.) both android and iOS
Ø to release a simpler version of the app at first and develop it further based on user response, user feedback and requirement
Ø app usage pricing model, whether it will be a free download, subscription based, premium or freemium. Free download is always a preferred option with in-app purchases of advanced features
A mobile in the hand of the consumer is their small world which they access it while working, in their free time, while at home, while at office, while walking, while waiting for a person, bus or taxi basically throughout the day.
So, having a company’s app icon visible to the user every time they (the user) switch on their phone is the easiest and cheapest way of brand awareness, lead generation and revenue for every business (small or big). The return on investment will be higher (i.e.) benefits received will greatly outweigh the cost of getting the app developed.
For more information on the benefits, process, and development of mobile apps or any related queries, do get in touch with us. We will be happy to share our knowledge and experience.
We at Mypcot a leading website design and top best mobile app development companies in Mumbai provode best and satisfies service to our clients.